Garden of Life
Tender Notes is a premium candle company that embodies elegance, warmth, and sensory delight. The brand’s essence is captured through its name, symbolizing the tender, soothing notes of scent that each candle releases. The logo a harmonious blend of a flower, layers of scent notes, and a lit candle perfectly encapsulates the brand’s commitment to creating an elevated experience.
2018-2023CLIENT
Garden of Life
ROLE
Designer
SERVICE
Package Design
Work Details
Tender Notes faced the challenge of lacking a defined brand identity, which made it difficult to stand out in an already saturated industry. Before I joined, the brand struggled to establish recognition and consistency across its visuals. To solve this, I developed a refreshed visual direction and redesigned the logo to clearly communicate the brand’s values and personality, helping it connect more effectively with its audience
Understanding the challenge
With Tender Notes, my goal was to make the brand feel seamless and consistent from start to finish. Before I joined, the visuals and messaging didn’t quite line up, which made it hard for people to connect with the brand. I focused on bringing everything together updating the logo, refining the colors, and creating visuals that truly represent what the brand stands for. The result is a smoother, more genuine experience that feels true to Tender Notes.
Designing a seamless experience
Design Solutions
For Tender Notes, the design solution was all about creating a simple, cohesive, and enjoyable brand experience. I focused on improving how customers interacted with the brand from navigation and layout to visual consistency using a clean, yet creative modern design. These updates made it easier for users to explore products and connect with the brand, ultimately leading to stronger engagement, higher sales, and positive feedback about the smoother, more polished experience..
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Garden of Life
Garden of Life (GOL) is a health and wellness brand known for its clean, transparent approach to nutrition.
This project highlights the label and product designs created to reflect the brand’s focus on authenticity
and well-being.